Attention area pervo predators

Holding the puppy in your arms does not cancel out the ski mask and endear you to potential victims. This guy is probably not going to be hard to catch.

Police seek help finding man Irvine girl said accosted her
The incident in which the man reportedly wore a ski mask and held a puppy happened at about 2:45 p.m. Wednesday.

By JOHN McDONALD
The Orange County Register

IRVINE – Police are asking for the public’s help in finding a man a 12-year-old said accosted her while wearing a ski mask and holding a puppy on a leash.

The incident occurred at about 2:45 p.m. Wednesday in the area of Deer Spring. He made no attempt to pull her into his car, police said. Two similar incidents took place May 18.

The man was described as 5 feet 7 inches tall, 160 to 180 pounds, wearing a black long-sleeve shirt with the word “Hurley” across the front, dress black pants and brown work boots. He was driving a tan four-door Honda.

Anyone with information is asked to call 949-724-7172.

Today, Homeland Security salutes the heroes of Livejournal!

Gathering Data
We have recently re-implemented HitBox, a site-wide data-gathering service that will help us dig deeper into how users and visitors use LiveJournal. The data we collect will help us prioritize our improvements to the site, among other things. A few folks were very concerned about privacy with the Hitbox service, and thanks to their feedback we were able to make some changes to how we’ll use the service. Most sites on the web do keep track of which pages you visit, and we’re trying to be even more respectful of your privacy. You won’t actually see a change to your experience using LJ.

from today’s LJ news post.

Just remember folks. DHS, just like Tom, is always your friend!

Marketing, Part III: Run over by “Cars”

The promoters of the movie Cars have rented the entire automotive journalism establishment for a month. It’s amazing. Every car magazine, tv show, web site, blog-where-people-are-paid, everything is simultaneously doing “stories” relating to that movie.

I realized things were headed this way in publishing some time in the 1980s when I walked by the big newsstand on Cahuenga in Hollywood and saw the same actress’s face literally 15 in a row, 15 different magazines, all the same month, promoting the same star of the same movie.

In artillery, a “time on target” is a technique in which different batteries at different locations and distances from a target time each of their firings so that all of the shells arrive in the same place at the same time, multiplying their effect with terrifying simultaneity from all directions.

The marketers have us bracketed and they are firing for effect. Help!

More Marketing Prose! DNA

This stuff is on the Extinct Beverages page, so I guess it’s gone. It was water, with a little fruit flavoring, and 5% alcohol. Yeah. Its marketing website lives on, and says:

DNA: It’s Water with an Attitude! The world’s one and only alcoholic spring water.

I AM DNA

A refreshing combination of clear spring water, natural fruit flavor, with an alcohol level of 5%.

DRINK THIS

DNA explodes onto the beverage market. The wild child of alcoholic drinks will hijack your imagination. You don’t have to understand it. Just get on the ride.

BIG OPPORTUNITY

DNA launches its asault on North America in Spring of 2000. Alternative alcohol products have been the rage of lifestyle cities around the world. Thrill seekers and tastemakers in your market are eager to try DNA. It’s an “Australian original.” Go for it…with a vengeance!

I AM SERIOUS

The combined strengths of Wet Planet Beverage and Canadaigua Brands, Inc. will lead DNA among market movers and shakers. DNA will be pumpin’ with bar & club sampling programs along with consumer promotions. A mega-cool press campaign is sure to prompt word-of-mouth and great demand!