Marketing, Part III: Run over by “Cars”

The promoters of the movie Cars have rented the entire automotive journalism establishment for a month. It’s amazing. Every car magazine, tv show, web site, blog-where-people-are-paid, everything is simultaneously doing “stories” relating to that movie.

I realized things were headed this way in publishing some time in the 1980s when I walked by the big newsstand on Cahuenga in Hollywood and saw the same actress’s face literally 15 in a row, 15 different magazines, all the same month, promoting the same star of the same movie.

In artillery, a “time on target” is a technique in which different batteries at different locations and distances from a target time each of their firings so that all of the shells arrive in the same place at the same time, multiplying their effect with terrifying simultaneity from all directions.

The marketers have us bracketed and they are firing for effect. Help!

2 thoughts on “Marketing, Part III: Run over by “Cars”

  1. Love The TOT queue
    Isn’t it wonderful to live in a Modern Technologically Advanced Social System where All American, at least All True, Patriotically Corrector Than Thou Americans, all instantaneously know that now more than ever they Have Always Held….
    James was whining about how he would stop calling them Orwellians, if they would stop using 1984 as an operations manual. I of course started to correct him and got up to the part with the … and thousands of Julian Fries… when he said,

    breath drieux, breath

    since there are days when life in the ASS ( Advances Social System ) has Hiddeous Obsequeous Loser Extensibilities Systems…

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