Good bye Diedrich

Diedrich Coffee gives up fight
Local chain sells 47 retail outlets to Starbucks for $13.5 million to focus on wholesale bean business.

The Orange County Register

Irvine-based Diedrich Coffee, conceding defeat in the coffee shop duel with Starbucks, agreed to sell the 47 stores it owns to its Seattle rival for $13.5 million.

The local company will remain in business as a roaster and wholesaler of coffee beans. The sale includes all company-owned Diedrich and Coffee People locations. Franchise stores aren’t included in the sale.

All “non-management employees in good standing” will be offered positions with Starbucks, and managers will be provided the opportunity to interview for positions, the company said.

Here’s the company’s statement:

blabla

apple blues

The hard drive on my 15″ Aluminum Powerbook G4 is clearly defective and has been for some time. It likes to hang and say “disk0s3: I/O error” into the logs at times when certain files are touched. The Disk Utility thinks the drive is fine and so does the “SMART” status. Maybe a cable is loose in there. The voice of authority in the form of dr_strych9, who knows, told me to get it replaced but I didn’t.

Now of course it’s worse. An unknown number of my music files now make this thing happen, and the new iTunes insists on doing a “gapless music analysis” on each file on startup each time that can’t be disabled and keeps hitting the problem. I remove a file and it “finds” another. Plus, the update prebindings thing that installers like to do sets it off. My computer is becoming less and less usable.

I realized that I haven’t fixed this mainly because I hate dealing with AppleCare and the Apple Store. The last couple of times I went to the Genius Bar, the Genius gave me the third degree. Well sir we might have a K key to replace this broken one, we have some in the back, but if we don’t you’ll have to pay for a new keyboard. Yes I know you have AppleCare but the wear & tear, sir. Pointing to the spots where the sweat from my wrists had pitted the aluminum and talking about “moisture corrosion damage issues,” looking for anything that meant I had been using the thing to hammer nails, etc.

They’ve clearly been told to be hardasses and refuse AppleCare to anyone they can, especially laptop owners. I understand that they’re plagued with people who pour a Coke on their computers and try to get a new one, but being treated like a criminal isn’t fun. Considering the expense of the computer and the AppleCare plan itself, I’m aggrieved to find myself having used car lot conversations with a supercilious geek every time I need help.

Plus, of course, I put in my own memory which invalidates everything because Apple wants to insist on selling RAM at a huge markup over retail.

It’s hard not to see the whole thing as a scam, and it makes me angry, and I don’t like being angry. It’s particularly humiliating to have to defend my computer maintenance skills in public to someone who’s just going to win if he wants to and has poor enough social skills that he’s going to push all my buttons.

So I guess I’ll just buy a new hard drive with cash and try to transfer the data over somehow. I’m not sure I’d buy a new Apple now, though, and I’m certainly not very jazzed about AppleCare. It has been useful before when undeniable problems happened early in hardware ownership, but I don’t any longer think it’s better than another computer vendor’s warranty.

I needed native x86 and Windows for radio stuff so I ordered a cheap-ass low-end Dell this week. I paid for the accidental destruction coverage on it. Maybe Apple should offer that separately from the service at a higher rate, instead of making us fight with their employees about whether we’re good stewards every time something goes wrong.

I freely admit that my own problems with conflict and my button pushes are at least as much the problem as Apple’s policies, but I’m also tired of bait and switch, and tired of Apple’s denial about actual design flaws like the AC Adapter. They do so much so well, and then the Reality Distortion Field intervenes and says “We’re perfect, and you, the customers, are imagining your problems.”

At long last, they have no sense of decency.

Hallmark hasn’t been bold enough yet, but American Greetings has Patriot Day Cards. The link was corrected from an earlier post where it expired; that one shouldn’t, but it should be findable from americangreetings.com in any case.

If you’d like to tell them what you think of this, they are:

American Greetings Corporation
One American Road
Cleveland, Ohio 44144-2398
216/252-7300
Fax: 216/252-6778

Their toll free customer service number is: 800/777-4891.

Maybe they could tell us where that $2.95 $3.25 is going, or why it’s time to have greeting cards when the hole in New York isn’t filled yet and the war isn’t over and a lot of important questions haven’t been answered. Or what the hell they thought they were doing.

Hmm. Now Hallmark’s site is down for maintenance. I hope they don’t…

I could have told them all this years ago

There is a Yahoo! Discussion Group solely devoted to pissed-off investors in Diedrich Coffee:

http://groups.yahoo.com/group/diedrichforum/

The Register ran an article about it today.

I like the fact that the pissed-off investor’s pissed-off introduction refers to Gloria Jean’s as their “best business.” Actually I remember their “best business” and it was kinda different from that. Kiss your cash goodbye, guys. Maybe Starbucks will give you a nickel on your dollar.

It’s. A. Shoe. Store? (Hello, Jeanketeers!)

So, I was trying to find a cheapass pair of cheapass flip flops to replace my worn-out cheapass flip flops. And of course, I end up at the excellent zappos.com. Not finding what I need, and realizing for other reasons that I am way poorer than I thought this week, I gave up buying anything. And then I sorted the flip flops by price seeing “highest first” just to see how nutty that was. It was about this nutty. ” Rejuvenate your warm-weather-wardrobe with these high fashion thong sandals” indeed, at $240. But that wasn’t the good part! The good part is the random customer testimonial that Zappos chose to put on that page, which I quote in full below.

Dearest Zappos Customer Loyalty Team — Zappos is like nothing I have ever encountered in a store, online or otherwise. The promptness of service, total ease of return (you guys really know how finicky shoe freaks are!), constant inquiry as to how you may serve us better, and your customer evaluations (which have helped me tremendously in evaluating a particular brand/type of shoe) all create the “perfect” shopping experience! I have even told total strangers (who I perceived were frustrated in shoe-shopping) about you; and, have shared your .com address with everyone I meet who evidences any inkling of being crazy about shoes (the latest was the admitting clerk at Palestine Regional Hospital!). It is really refreshing and comforting to encounter the spiritual-material balance in your concept of merchandizing. This is difficult to explain; but, Zappos takes away some of the “guilt” I feel in buying more-and-more shoes instead of sending more money to Hope International or Heifer International or Catholic Medical Missions…or any of the multifarious, marvelous organizations “out there” who are helping create a healthier world. Because you reveal the people behind the product, you bring home the truth that by our high standard of living (which includes having more than two pairs of shoes: Sunday-go-to-meeting and every-day), we are able to provide the income for numerous folks who will, in turn, contribute to all sorts of worthwhile social programs to renew our Mother Earth! Yes, I do realize that there may be a fine line between Imelda Marcos and one who appreciates comfortable footwear; however, as I try to stay on the “good” side of the line, I certainly appreciate Zappos.com! (Have you ever considered contributing a percentage of every shoe purchased to Hope International or Mother Theresa’s Missions or some such worthy cause?) God hold you all close, “in the very hollow of His hand” (an old Gaelic blessing)! Sincerely, Di M

~ Di M, June 05 2006

To everyone who has been delightedly posting about “Snakes On A Plane” for months now

This is the most successful “viral” marketing campaign since The Blair Witch Project. You bought the “internet rumor.” You bought the “they wanted to change it but Samuel L. Jackson insisted on the title.” You made your own media and distributed it. You posted about it on the Internet over and over and over.

Because you’ll enjoy anything with a detached sense of superiority, you made yourselves part of the strategy. Because black people saying “motherfucker” is funny, and because cheesy horror movies that scare people inferior to you are funny, and because you’ve been neotenized by pop culture irony into being perpetually 12 years old, you got trolled into the street team for a midnight movie and made some Chads and Brads and Thads in shiny shirts very, very, rich.

You deserve the decoder ring, the glow-in-the-dark badge, and the build-it-yourself clubhouse now. You ate all four hundred boxes of Froot Loops.

Homage to springheel_jack for the phrase “consumer Stockholm Syndrome,” which describes this phenomenon perfectly.

Fish list: what happened?

The Fish List is gone. Or at least its home page is, and points back to the Seafood Choices site. The list itself remains, but I don’t know when it was last updated.

This is weird and sort of disturbing. The Fish List was a project among the various organizations who had been keeping lists of environmentally less stupid fish to buy and eat. The Monterey Bay Aquarium, a couple of environmental groups, and a seafood industry group had managed to cooperate enough to make a good list of which fish were more reasonable to eat and healthier. I can only assume the alliance collapsed for some reason. So now we have competing fish lists. The ones I’d seen recommended as pretty authoritative before have differing objectives.

For now I’d recommend the Monterey Bay Aquarium’s Seafood Watch which has lots of good info and also little downloadable cards in .pdf so that you can know what you’re doing when buying and eating.

joliet prison and 99 years, turn turn to the rain and the wind

Car Wash WIndshield

I talk back to the car radio a lot, particularly when it’s not making sense. Today I heard a commercial shilling for a local supermarket chain’s loyalty program. The pitch was that you were supporting local schools because they’d give the kids a pencil for every 400,000 cucumbers sold, etc. The ad was pure SPIN selling, starting with “Education is so important. Our schools need new books and new computers all the time so children can progress. And there’s something you can do to help!” At which point I yelled “YEAH, YOU COULD PAY YOUR FUCKING TAXES!” That’s when I noticed that my window was opening and that the motorcyclist next to me was grinning at me.

Dinner: Chilled poached salmon with mayonnaise and dill; toasted pita bread with a dollop of hummus and fresh ground black pepper; caprese salad with fresh tomatoes on vine, fresh ovolini mozzarella, fresh basil, and good olive oil. Time to prepare: 15 minutes.

I was at Kéan for just an hour or so today, to cool off and slurp a cold coffee beverage. Rich unhappy people have such scrunched-up, sour faces even when they’re experiencing pleasures most of the world will never see. Looking dissatisfied when you’re having a dark chocolate mocha milkshake in an air-conditioned cafe in Paradise just after buying an iPod must be difficult, but they manage it.

At Trader Joes a plastic surgery disasters woman in her fifties was dragging her husband around hectoring him about their purchases. She’d perch angrily next to some item and pick it up: “Do you want these? Do you like yellow mustard? I like Dijon mustard. Do you want it? Are we going to get Dijon mustard?” He was a tired Tommy Lee Jones who didn’t say much except “Okay,” or “Go ahead.”

90 degrees and humid means that all the beautiful people were showing flesh today. Including the very genuinely beautiful ones and not just the ones who had purchased the standard of beauty as an aftermarket option. A six-footer surfer boy, all tanned abs and long bones and bleached hair-mp, was looking at frozen food next to a hourglass-figured blonde beach goddess with honey-colored skin and shockingly bright blue eyes. They were unaware that they were a Guess! ad because they were trying to figure out which kind of peas to get.

The flower shop next to Kéan has an appropriately fancy name, but their sign with their url on it looks like they’re selling the flowers eaten by a demon rather than those painted by an Impressionist. It’s not as obvious as “powergenitalia” but they should have realized.

I am currently maintaining crushes on at least three unavailable women. Go me!

In musical news, I’m going to see Steve Wynn this Friday night. It may well be a real Dream Syndicate reunion show of some kind. I have an extra ticket if you’re interested and can go with or meet me at McCabe’s Guitars in Santa Monica.

I have “Percy’s Song” as done by Fairport Convention in my head.