The marketers at the coffeehouse have decided to “brand” the chain as something different, something fun, something personal, and something not at all Starbucks. Good idea. They’ve done this by issuing brochures full of adjectives in large white sans serif fonts, and by a poster campaign of customers and employees sharing their differentness and specialness and not at all Starbucks ness. It’s the last few Apple ad campaigns, basically. Bad idea.
We’re responding with the most mature and sensible thing we could think of: Photoshop contest! Well, not really contest in that we have no prizes and no one cares. But we intend to amuse each other. I took bad digital pictures of the posters tonight, so you can see what they’re like. Prepare yourselves for lens flare and blurring and other artifacts of the night shot. I suggest you start over with your pics and just try to simulate the ads rather than actually using these as models.
If you don’t live around here or don’t go to this place, this will be uninteresting to you. Carry on!
Edit: If you want to be in the one of the ads, go ahead: http://www.diedrichfeedback.com/
Edit Edit: The Register has a story from last year (!) about this ad campaign, in which they have also managed to insult the U.S. Marines. The campaign was created an ad agency in media hub Dana Point called “Collective Energy”. I had no idea they had 473 stores. Where the hell are all those?