Tag: journalism

Letter to the OC Weekly that will not be published

Dear The OC Weekly:

Please reboot your paper. You have maybe 3 or 4 good writers left: Arellano, Moxley, Schou. Ziegler’s Meltzer riff on Matt McCluer was good last week. The rest is painful: a depressing and irresponsible guide to holiday drinking, a Social Distortion tribute band, a review of a Paul Frank party, a botched mess of a feature that should have been excellent about the Asian sex mystique, and the worst circle-jerk of solipsistic first-person journalism ever seen. Reading the Weekly now is watching a party clique amuse themselves and each other. One friend of mine suggests that each feature should be indexed to its corresponding episode of “Arrested Development.”

There is a spanish phrase “verguenza ajena” which means “pain on seeing the embarrassment of others.” It’s the cringe sensation, and we’re feeling it for you. Improve!

best,

As goes the nation, goes the LA Weekly

The neocons take over in the expected putsch after the New Times bought them.

I assume the OC Weekly is on the list for the same treatment. Should be easier here, since finding someone who isn’t a right-wing loudmouth is nearly impossible.

Nothing is enough for these people. They’re not satisfied with owning the national news media outlets, the cable TV news, the newspapers, the magazines. They have to go after the free weeklies where seldom-read lefties tag along after the entertainment listings, and root that out too. It’s not like Harold Meyerson et al. were hugely influential — everyone reads a paper like that for the listings and the ads — but the Big Right-Wing Crusher Hand has to get everyone.

And now the New Times neo-con talk-radio-style tabloid monster has eaten almost all the notable free weeklies in the country.

These people want more than a voice. They want to reverse and destroy every single thing about the rebellion of the 1960s, go back and win every argument they lost about the war and Watergate and race and gender, eat and shit out every pop culture item that might contain subversion, and burn down the universities where their professors confused them with suspiciously foreign intellectualism.

Welcome to Talk Radio Nation: Boomer sell-outs, ignorant neo-cons, privileged post-literate suits, and their slaves.

Long live the LA City Beat.

The O.C. Weekly’s Best of the O.C. Weekly’s Staff’s Drinking Buddies Issue

I shouldn’t expect too much from the free weekly paper in a rich flat right-wing suburb fifty miles south of Los Angeles, but I’m very disappointed in the Orange County Weekly’s “Best of O.C.” issue. It’s an unreadable mess of office in-jokes, arch post-ironic snark, inaccuracies, logrolling, and delusions of grandeur. It is, in short, the Waiting for Guffman issue.

It begins with a bizarrely academic leader which is precious as hell but probably the best-written thing in the issue. It belongs in a painfully literary college humor magazine.

Almost all of the rest of the issue is devoted to an in-group of 25ish partyers. This leads to “My Favorite Things” spreads for a fundraiser party organizer who like Lhasa Apsos and those old 90s records, some random community college student with one of the new-fangled “blogs” who is therefore a social critic, an activist stereotype straight from the pages of The Onion, and a Chapman prof who is claimed to be a novelist but appears to be Adam Sandler playing one in a bad movie. Oh, and an apparently very nice guy who is a computer dude and DJ and stuff but is oddly described as a Renaissance man. Maybe he buys drinks for them a lot. He does seem pretty cool.

About a third of the items are in Long Beach, which is not in Orange County. However the 25ish partyers all live and hang out there and this issue is for and about them, not about their readers.

Clearly the ad salesmen did way too good a job. The issue is big and fat, and even with the high ad-to-editorial ratio they run, that was a lot of inches to fill. But they do have two or three good writers. Arellano and Moxley are of national quality, and Nick Schou is capable and talented. But instead of letting some people with skill work on this thing they just dumped in a load of garbage they could giggle to each other over. They compound the problem by adding on a few “I beg to differ!” items to the end of each “best of” item. This gives you the charming sensation of being next to their group as they pass in-jokes back and forth. I fail to understand why anyone would care which El Pollo Loco these people prefer, much less be present at a cute little fake argument about the choices available.

I suppose it doesn’t matter that my local weekly paper blows so hard. People read it for the listings and the ads, the same way they read the L.A. Weekly. The good writing goes as unnoticed as the bad by almost everyone, and this particular crowd of drunk scenesters is fooling themselves about their importance as much as I did 20 years ago at a free weekly paper, myself. But it could be good, and I wish it was. There are a lot of great things to write about here, enough to fill a Best Of issue with, some Worst Of, and with a lot more cultural and political substance and way more actual fun.

I sincerely wish these people saw their opportunity and took it.

As they say in their own post-everything bad-is-good ode to cosmetic surgery, truly it is another nail in the rational coffin.

P.S. No one thinks you’re badass for hanging out in Santa Ana at night except your mom. They’re all going to laugh at you! They’re all going to laugh at you!

Give Joe something for his 85th and our 4th

My friend Joe Bell turns 85 this July 4. Joe’s a great guy, and has been close to our family forever. This is the first time I’ve seen Joe ask for a birthday gift, because he’s got Midwestern values about these things and he’s got all the stuff he’s likely to need from now on. But he did ask for something.

He’d like his country back, please.

It’s the least you can do for an old veteran.

Great Moments in Publicity: Armageddonist!

Courtesy jenlight. For me this brought back a memory of my time at the newspaper. Our typesetter hated the food writer’s prose with a passion. Due to irrepressible immaturity he would insert uncomplimentary things about her and her writing in the copy while setting it. We in Editorial would then have to find and remove them. It was really funny the first time.

Greenpeace’s fill-in-the-blank public relations meltdown

Before President Bush touched down in Pennsylvania Wednesday to promote his nuclear energy policy, the environmental group Greenpeace was mobilizing.

“This volatile and dangerous source of energy” is no answer to the country’s energy needs, shouted a Greenpeace fact sheet decrying the “threat” posed by the Limerick reactors Bush visited.

But a factoid or two later, the Greenpeace authors were stumped while searching for the ideal menacing metaphor.

We present it here exactly as it was written, capital letters and all: “In the twenty years since the Chernobyl tragedy, the world’s worst nuclear accident, there have been nearly [FILL IN ALARMIST AND ARMAGEDDONIST FACTOID HERE].”

Had Greenpeace been hacked by a nuke-loving Bush fan? Or was this proof of Greenpeace fear-mongering?

The aghast Greenpeace spokesman who issued the memo, Steve Smith, said a colleague was making a joke by inserting the language in a draft that was then mistakenly released.

“Given the seriousness of the issue at hand, I don’t even think it’s funny,” Smith said.

The final version did not mention Armageddon. It just warned of plane crashes and reactor meltdowns.

-Jeff Shields

Marketing, Part III: Run over by “Cars”

The promoters of the movie Cars have rented the entire automotive journalism establishment for a month. It’s amazing. Every car magazine, tv show, web site, blog-where-people-are-paid, everything is simultaneously doing “stories” relating to that movie.

I realized things were headed this way in publishing some time in the 1980s when I walked by the big newsstand on Cahuenga in Hollywood and saw the same actress’s face literally 15 in a row, 15 different magazines, all the same month, promoting the same star of the same movie.

In artillery, a “time on target” is a technique in which different batteries at different locations and distances from a target time each of their firings so that all of the shells arrive in the same place at the same time, multiplying their effect with terrifying simultaneity from all directions.

The marketers have us bracketed and they are firing for effect. Help!