Girls who are sad should take a pill

The best part of my occasional medication-checkup visits to the psychiatrist’s office is the brochures. No, really. The drug companies produce these things, which don’t mention any specific drug but urge you to deal with your problem. I’ve posted some pictures of swag and brochures before. Today’s offering is “Balanced”, a look at one housewife’s indoctrination in to the proper way to handle her problems. It seriously looks like that comic strip “Baby Blues”. Also, note older male psychologist authority figure and emphasis on Women Problems.

Balanced!

So ask yourself today: Could I have elm blight?

Eli Lilly & Company were kind enough to put this brochure in my doctor’s office. Actually, what they did was fund the University of Michigan who did it. It has things all over it saying how approved by all doctors it is, etc.

As you’ll see it consists of wan, blurry folk-art people wondering if they might have depression or if their medical problems might be getting worse due to depression. The message is “you quite likely have depression even if you think you don’t”. The best part, I think, is the series of scripts for convincing your doctor that you need treatment.

Faux naive iconography and suspect language behind the cut:

scans