marketing is hard

Via my spam inbox this morning: You’d think the Supercuts people would have noticed they were kicking off their FAILURE TO LAUNCH INTERNET SWEEPSTAKES promotion at the 20th anniversary of the Challenger explosion. You’d think!


10 thoughts on “marketing is hard

  1. Sorry…not to defend my sorry ilk, but….it’s not the marketing people at Super Cuts that should be mentioned here, but Paramount Studios for naming the movie.
    (Although I would not have known it was the 20th anniversary of the Challenger explosion either. And I am willing to bet that you are one of the very rare people who would know that.)

    1. Well, the movie opens in March. They could have waited a week instead of doing it just as every schoolchild in the country is learning about the big boom 🙂

  2. Ah, so this is the moronic movie they filmed on my old street. It closed down traffic for a few days, crowded up my favorite bar, and wasted valuable newspaper space on Sarah Jessica Parker.
    Also, a friend of mine worked as a production assistant on a previous Matthew McCounaughey movie. She told me that most of her job was making sure Matthew was sober enough to shoot.

  3. I’m sorry, but nothing says, “only women will find this movie amusing” than a title with “failure” and “launch” plus McCounaughey’s body positioned so the falling bird of the logo is in a strategically unfortunate position, and no amount of NASCAR cross promo with get men past the first floppy dick impression. And I say this as a sensitive dude who watches romantic comedies.

  4. I hate to agree, but…
    where did you get the idea that anyone was thinking when they put this product placement special together in the first place?

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