Muzak presents their “Lifestyles” programs

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The Lifestyles Categories

We’ve identified five different Lifestyles categories that help to define the ways people live today. In addition to providing bulleted lists of general characteristics, the Lifestyles categories are defined in a way that may give you a more specific image of people who might live a particular experience.

* Lives and works in the city or central suburbs
* Strong social ties with friends and family
* Very open to new experiences
* Likes to escape to the outdoors
* High aspirations, goal-driven
* Healthy, active & spontaneous

This is perhaps the most identifiable lifestyle category of them all. Marketers around the country are inundating us with the images and sounds that help to define this classification. People who live active urban lifestyles live in an urban environment and drive (or aspire to drive) a four-wheel drive SUV that will probably never go off-road. They wear fleece and all-terrain hiking boots. From time to time they might head out to the beach or mountains for a day of adventure, but they’re more likely to be found at a Starbuck’s sipping on a low fat, Grande Latte.

* City dweller
* Independent
* Strong sense of personal identity
* Very fashion conscious
* Eclectic/Alternative interests
* Cultured and artistic

The downtown lifestyle is very focused and fashionable. The activities of people who live downtown lifestyles are focused around urban neighborhood. They want to be within walking distance of great restaurants, stores and entertainment. They seek the hippest and trendiest places and desire to make them their own. They have sophisticated style and attitude.

* Professional
* Traditional values
* Members of mainstream society
* Participate in group activities
* Aspire to meet needs of the family before personal needs
* Entertainment is centered around the home

As long as people continue to get married and have children, the family lifestyle will always be a sales target. Parents who live traditional, mainstream family lifestyles may put lots of miles on the minivan as they shuffle around between work, school, soccer games and the grocery store. They tend to have a greater sense of consumer awareness and want things to be as simple, efficient and economical as possible.

* Live in more rural areas
* Fundamental values
* May commute to the city for work
* Prefer the outdoors
* Slower, relaxed paced life
* Content with status quo

The suburban lifestyle is noted for its simplicity. People who live the suburban lifestyle have few physical or emotional ties to the city and desire an easier way of life. They possess a high level of common sense and form tight social bonds within their community. They enjoy family, good times and good company.

* Young and hip
* Culture communicated through TV and music
* Striving for independence
* Active in the extreme
* Very conscious of trends in music and fashion
* Desire to be noticed

The youth lifestyle changes frequently with trends in music and fashion. Even so, it will always be a voyage of self-discovery that travels within the limits set by peers while testing the limits set by parents and adults. Socialization presents a constant challenge tackled through experimentation. Those who are a part of the youth lifestyle aspire to be cool. They enjoy the high action associated with extreme sports and are very aware of social icons and commercial labels and brands. They are very comfortable with computers and technology.

5 thoughts on “KILL ALL HUMANS NOW

    * Lives and works alone in bedroom
    * Harbors years’ worth of repressed resentment toward friends and family
    * Contemptuous of yet childishly dependent on others
    * Whines at therapist a lot
    * Dreams of mazes
    The dysthymic lifestyle never changes at all. It is defined by the dimensions of the occupant’s bedroom (rarely more than 11 by 17). Socialization and new experiences, and keeping one’s eyes open for extended periods, are seen as exhausting in the extreme and rarely worth the end result. Those who are a part of the dysthymic lifestyle tend to spend a lot of time in bed, fully clothed, with the covers pulled up over their heads. They also consume a lot of caffeine and alcohol in a series of largely unsuccessful attempts to self-medicate. They wear band t-shirts from 1988 and the same damn jeans they’ve been wearing all week.

  2. BlahBlahBlahDemographics
    Welcome to Portland. You are now required to belong to group one-prime. Group one-prime is just like group one with the addition of a few attributes:
    * Care deeply about the environment and recycle everything as if your life depends on it
    * Care deeply about the animals (and animal rights) as if your life depends on it
    * Own at least one dog per person in your household
    * Look down upon those that own a cat
    * Sit at the coffee shop and talk about how evil SUVs are for the environment. At the end of the evening drive home in the SUV daddy bought.
    * Must be a vegetarian for a length of time greater than two months and talk about how long ago you converted (possibly inflating the value). Have an occasional burger at one of the thousands of independent burger joints–but that does not count as going off the vegetarian diet. (It’s like how you can say you have been dating someone off-and-on for a year, but if you added up the off’s and the on’s, you will find the former value is greater than the latter.)
    Well, some of the above are not specifically know, but inferred from observation and talking to friends.

  3. Such choices
    They forgot to make a muzak lifestyle for
    illegal aliens working crappy jobs with
    horrible hours for low pay!
    I sense that muzak is not actually a social justice movement.

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