We’ve Got a Bigger Problem Now: Powering the Internet Isn’t So Green

“Data centres consumed 0.6% of the world’s electricity in 2000, and 1% in 2005. Globally, they are already responsible for more carbon-dioxide emissions per year than Argentina or the Netherlands, according to a recent study by McKinsey, a consultancy, and the Uptime Institute, a think-tank. If today’s trends hold, these emissions will have grown four-fold by 2020, reaching 670m tonnes. By some estimates, the carbon footprint of cloud computing will then be larger than that of aviation.”

http://www.economist.com/opinion/displaystory.cfm?story_id=11412495&CFID=7201199&CFTOKEN=82937133

YOU ARE PART OF THIS COMPLICATED MEDIA PIE

The latest in the series of maniacal memos from Lee Abrams to Tribune Staff is at Romenesko in its entirety, via LA Observed’s synopsis.

So beautiful. Excerpts:

Using my favorite music analogies–Imagine Newspaper CONTENT is a major artist. Currently they are performing in a old but reliable venue. What happens if the artist (Content) moves into a new super venue? Fans will love it–the music (content) will sound clearer…better seats…etc…If you create anew venue (look) and you do it RIGHT, people will love it. Not unlike a new baseball park.

THREE DAY PREVIEW: Why is it only weather can do three day previews? Newspapers tend to look at YESTERDAY. How about looking at TOMORROW..and the days after. You can’t predict breaking news of course, but you CAN condition readers that there IS a tomorrow and YOU will be there.

Because Newspapers are in every home and on every street
corner. The better the paper IS and does, the stronger all of the other
brands will be!!! Creating new brands to reach non traditional print
demos is good…but the stronger and more potent the core paper is–the
better EVERYTHING will be. Sorta like Diet Coke wouldn’t have a prayer
if COKE wasn’t a powerhouse….sorta. I DO see a lot of “whoa! GREAT
idea…too bad we can’t try it on our core brand” Why???!!! Is it
“assuming” that traditional readers won’t like it?

Hey everybody! MEASLES PARTY!!!

Looks like that “no vaccination” strategy is working out great for you.

1st Measles Case In 6 Years Reported In LA County

LOS ANGELES (AP) ― The Los Angeles County Department of Public Health is confirming a young child in the area has the measles. The case is the first since 2002.

Officials said Monday they did not know the source of the disease, but added that the child had not been vaccinated. Measles is a respiratory disease caused by a virus, with symptoms of rash, high fever, cough, runny nose and red watery eyes. In about one in five cases they can lead to complications including diarrhea, ear infections, pneumonia and sometimes death.

Earlier this year nearly a dozen children contracted measles during an outbreak in San Diego County. Health officials say such outbreaks can be prevented if children are vaccinated.