Millions Now Living Will Never Sneeze

I saw Ten Commandments Car Sign Lady but didn’t get a very good picture. The guy in front of me at the market was buying two canteloupes and two 12 packs of Dr. Pepper.

Seeing assorted Ruba Rats at Kean Coffee and then Clayton at Alta Coffee, now that’s weird. Ruba has gone goodbye, to be replaced by some combination of nothing at all, a kebab house, and/or a Kwik E Mart.

The orange cat who guards my street zipped past me as I entered the house tonight, saying “EEEERRRP!” I hope there isn’t some Catland Security emergency.

I should do all kinds of stuff early tomorrow. Bet you a dime I won’t.

More Marketing Prose! DNA

This stuff is on the Extinct Beverages page, so I guess it’s gone. It was water, with a little fruit flavoring, and 5% alcohol. Yeah. Its marketing website lives on, and says:

DNA: It’s Water with an Attitude! The world’s one and only alcoholic spring water.


A refreshing combination of clear spring water, natural fruit flavor, with an alcohol level of 5%.


DNA explodes onto the beverage market. The wild child of alcoholic drinks will hijack your imagination. You don’t have to understand it. Just get on the ride.


DNA launches its asault on North America in Spring of 2000. Alternative alcohol products have been the rage of lifestyle cities around the world. Thrill seekers and tastemakers in your market are eager to try DNA. It’s an “Australian original.” Go for it…with a vengeance!


The combined strengths of Wet Planet Beverage and Canadaigua Brands, Inc. will lead DNA among market movers and shakers. DNA will be pumpin’ with bar & club sampling programs along with consumer promotions. A mega-cool press campaign is sure to prompt word-of-mouth and great demand!