Fast Casual! Fastaurant! Slurm de luxe! Jacques en boite!

feedle alerts me to the existence of the JBX Grill, the attempt by Jack in the Box to enter the “upscale fast casual” world where people will spend $12.95 for 50 cents worth of Extrude-A-Fude™.

Not sure whether this is brilliant, or soon to be a hilarious failure like the Mac Tonight Supper Club.

Probably the former, since 99 44/100% of restaurants now serve whatever Sysco brings in the truck whether they charge ten or a hundred dollars for the experience.

But they have a fireplace!

10 thoughts on “Fast Casual! Fastaurant! Slurm de luxe! Jacques en boite!

    1. oh the shark he
      My icon is from the Mac Tonight ad campaign. In the 1980s, McDonalds decided to try to attract the “family evening out dining” crowd by calling themselves the Mac Tonight Supper Club. Their ads featured an ominous man shaped like a crescent moon who sang a filked-up version of “Mack the Knife” about going to get a big mac when the moon was out.
      It didn’t work.
      My friend Dan did an insane video/performance art piece in which he dressed up in a lifesize papier-mâché Mac Tonight head and invaded various McDonalds with a video camera going and got thrown out, interspersed with bits from the commercials.
      I found some other people chattering about this bizarre thing here.

      1. Re: oh the shark he
        To this day I can never actually remember the real lyrics to “Mack the Knife”. It’s always “it’s a good time… for a great taste…”
        Kee-rrist.

      2. Re: oh the shark he
        Ahh, the “diner”. I noticed that 25 years after “50s diner retro chic”, Dennys decided they were a diner too, thus closing some kind of awful patty melt-based circle.

  1. Seriously oozing life over here
    I would totally have gone to an eatery whose signature tune was a song about a serial killer. That is, if it had been someplace other than McDonald’s.

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