For men who believe that life begins at 40

NO.

I have just turned 40. I do not wish to embrace a lifestyle and/or lifestyle magazine brought to me by Sylvester Stallone.

Someone make him go back and charge helicopters on a horse in Afghanistan, please.

Among the advertisers taking a chance on Sly is Alberto-Culver’s Consort line of men’s hair-care products. “There’s really nothing out there that talks to this man—not just about health and fitness, but his personal life,” said Pam Levine, Carat USA’s senior vp, group client director, who handles the account.

2 thoughts on “For men who believe that life begins at 40

  1. From the article:

    In contrast to the young men’s mags that have crowded newsstands lately, Sly’s target is guys aged 35-54—in other words, those more concerned with getting rid of the beer gut than with throwing the next kegger.

    I’ve never wanted to be 55 more than after reading this. With any luck, I’ll be there in less than 3 years. Or something.

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