For work-related reasons I saw a few hours of the channel Fuse ( http://www.fuse.tv/ ) today.
It reminds me of the other XXXxXXXXtreme Sports & PUNK!!! TV programming i’ve seen on various MTV-like and sports-related networks. There’s a lot of late-nineties “edgy” graphics, a fair amount of skateboarding and snowboarding footage, and music videos. The boys all have spiky hair and the girls are all slutty in a rockabilly girl/Bettie Page sort of way. The music is usually labeled as “punk”.
The main sponsors of this kind of entertainment are beverage companies, other entertainment like video games, and the military.
Watching someone like Sum 41 gyrate and skate and rock out in pure, stylized imitative fashion I drifted off into one of my daydreams and imagined the meetings at which 30something Extreme Entrepreneurs, their hair spiked artfully to hide the bald spots, sold the military recruitment ad agencies on the concept.
WE FEEL THAT THE POWER AND IMMEDIACY OF THE ACTION SPORTS AND NEW PUNK MILIEU TRANSLATES VERY WELL TO YOUR OUTREACH, GENERAL. KIDS LIKE A LOT OF ENERGY, A LOT OF ADVENTURE, AND ENERGIZING SITUATIONS. THE MARINES ARE REALLY THE MOUNTAIN DEW CODE RED OF THE SERVICES AND…