The prose for their prepaid card thing is even better

Keep Your Panera Card™ nice and cozy to savor warm winter moments

Why weather an inconvenient trip to the ATM when it’s so easy to reload your Panera Card? Just stop by any register. Then, the next time it’s blustery (or not) duck in for a steaming cup of coffee and a soul-soothing sandwich, served with the wintry ease of the Panera Card.

Ten yards for “wintry ease”. I also imagine the marketing meeting at which someone insisted that “or not” be inserted because otherwise people might only think the card worked when the weather is blustery.