The pork people have problems. I sympathize, somehow. You have to sell fatty meat that many religions call impure and that doctors tell people not to eat. It’s a hard sell. So far, over the years they have tried:
1) “The other white meat.” This resulted in fodder for bad comedians for years.
2) “America’s Cut”. No one got this.
3) “Where there’s Pork, there’s Fire”. Hello?
I wonder if some postmodern grad student types had taken over by #3. Anyway, now they’ve snapped completely. Allow me to present the Post 9/11 Pork Banner:
PORKRIOTISM is the LAST REFUGE of a MARKETER! YOW!!