This is the most successful “viral” marketing campaign since The Blair Witch Project. You bought the “internet rumor.” You bought the “they wanted to change it but Samuel L. Jackson insisted on the title.” You made your own media and distributed it. You posted about it on the Internet over and over and over.

Because you’ll enjoy anything with a detached sense of superiority, you made yourselves part of the strategy. Because black people saying “motherfucker” is funny, and because cheesy horror movies that scare people inferior to you are funny, and because you’ve been neotenized by pop culture irony into being perpetually 12 years old, you got trolled into the street team for a midnight movie and made some Chads and Brads and Thads in shiny shirts very, very, rich.

You deserve the decoder ring, the glow-in-the-dark badge, and the build-it-yourself clubhouse now. You ate all four hundred boxes of Froot Loops.

Homage to springheel_jack for the phrase “consumer Stockholm Syndrome,” which describes this phenomenon perfectly.