kniwt found the article below, an AdWeek teaser, and I dug up another on the same subject. Long story short, they’re bottling dieter’s teas as soft drinks. The claim is that they “speed up metabolism”, which is a phrase that should alert you to danger every time you hear it. In this case they’re putting carbonated green tea in a can, probably boosting the caffeine as well, and who knows what else. Nothing wrong with drinking iced green tea, mind you. But when they tell you they’re speeding your metabolism, or that some product “burns calories”, hang on to your wallet. You’re either being sold speed or colored water.

I like the fact that one of these beverages is being sold by a “former tech entrepreneur” who acknowledges that he needs to break through people’s skepticism. Also that being sold by Coca-Cola would make the whole thing more legitimate. [laff track]

two news stories about Enviga!