The World of Commerce: Today’s Signs and Packaging THE ACK STEAK HOUSE, PROUDLY SERVING THE FAMOUS AND JUICY PTUIBONE STEAK: IT’S NATURAL LIGHTER FLUID, YOU KNOW, THE STUFF THAT SQUIRTS OUT OF TREES, SUDDENLY, FATALLY AND PAINFULLY BURNING YOUR SKIN WITH A STICKY NAPALM-LIKE BUT TOTALLY NATURAL GEL: