It’s baaaaaaack

http://www.changemeclothing.com/

“…We believe these styles made so popular in the early 90’s are due for a comeback. Given the major enhancements to dyeing technology over the last 2 decades, we believe that Change Me Clothing is the brand to rejuvenate these bold, bright styles and deliver them to a new generation…”

38 thoughts on “It’s baaaaaaack

  1. I have no idea what on earth they mean by a “color changing” shirt. That is how utterly out of the loop I apparently am. Their FAQs tell me nothing to illuminate the mystery. I suspect that I am inutterably beyond anything they might consider to be their target market. Some how, this pleases me.

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      1. better the 90s …
        than the 70s. Again. It’s like the decade that just Will. Not. Die.
        seriously people enough with the bell-bottoms and the shaggy hair. It wasn’t cool the first time around either (or the second).
        *grumble*

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    1. Body heat changes the color of the fabric to a white(ish). I was working at Harris’ Department Stores when this came out and they tried to make it HUGE. Didn’t work. I had one of the gimme shirts they gave to employees to wear & my bra was always outlined.

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      1. girls might be into this shit now to complement their showing of the underwear from under the jeans.
        JC Penny did show a remake of the Breakfast Club as a commercial…does this mean that I will soon be able to steal back my flannel from my wife’s pajama wardrobe?

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      2. Wear it with a mood ring!!
        How…festive. I can just imagine that you loved that.
        Sometimes it’s such a soothing blessing to be middle-aged and able to say to the fickle winds of fashion “WTF? Not a chance in hell, babe. Never, never, never.”

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      3. Re: Wear it with a mood ring!!
        And I was saying that when I was 11! I got one of those hypercolor shirts for a birthday present and you can bet that one stayed in the bottom dresser drawer.
        Ugh, it was neon orange that changed to sky blue.

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      1. a guy at my work was wearing the sunglasses, the popped collar, and ironic retro sneakers that were different colors
        so I killed him

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    1. Oh don’t get me started. Only my pusillanimous heart has kept me from beating the living izod out of the waves of popped-collar-polo-shirt wearing shiteaters that confront me daily. I just want to scream IT LOOKED STUPID THEN, TOO! IT DID!

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      1. Re: the linked post
        “it is . . . against something that the self can emerge. . . Without something to belong to, we have no stable self, and yet total commitment and attachment to any social unit implies a kind of selflessness. Our sense of being a person can come from being drawn into a wider social unit; our sense of selfhood can arise through the little ways in which we resist the pull. Our status is backed by the solid buildings of the world, while our sense of personal identity often resides in the cracks.” -Erving Goffman.

        and
        I think Hypercolor is a way better name than Change Me Clothing. Do they expect us to believe that since the clothing can transform then it is doing so through sentient measures, and so can also speak? Well that’s bull. I can’t change You, t-shirt. There is no You!

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      1. Re: those who don’t know history are…
        all that needs to be said:
        2 Unlimited was a Eurodance act formed in 1991. The project was the brainchild of Belgian producers Jean-Paul DeCoster and Phil Wilde, and was fronted by a Dutch duo, rapper Ray Slijngaard and singer Anita Doth.

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