Marketing IV: via threepunchstuff

The “Hispanic” market is different. Radio and TV are a lot more raw, maybe for cultural reasons and certainly because the FCC isn’t listening to much. And advertising crosses lines that wouldn’t be crossed in whitey ads:

boom

13 thoughts on “Marketing IV: via threepunchstuff

  1. The Asian market is similar. A Chinese friend once showed me a tube of “Darkie Toothpaste,” with its Al Jolson-like mascot.
    One of my professors used the term “racial triangulation” to describe this phenomenon.

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  2. When I was going to school at Yonsei (in Kolea, 2002), there was this ad on TV showing some cartoon terrorists flying a plane into a building, but then superman comes and throws a copy of the Joong Ang Ilbo (a newspaper) over the cockpit window and saves the day.
    My students in Korea sometimes wanted to name themselves “Terrorbomb.”

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    1. komyendo kipes el jomfo
      Thanks for looking that up. I was wracking my brain trying to parse it as some insane inflected form of <a href=
      “http://www.verbix.com/webverbix/go.asp?D1=1&H1=1001&T1=caber”
      >caber.

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